new premium catlitter


Intensive research maintains our quality responsibility

Convincing product quality based on effective quality management

SILIKALZIT Marketing GmbH and the specialized departments of the Xella Group have been working for several years on the development and upgrading of granulates.
A company-owned research laboratory, a team of experienced manufacturing engineers and extensive quality management processes are the basis of our production, resulting in a great variety of litter products for different uses and requirements. Approval certificates from renowned independent institutions, DLG awards and environmental product declarations according to ISO 14025 testify to the quality of our products. In order to meet the high demands of our customers from the trader and discount store segments, we concentrate our efforts on the improvement of product properties as well as refinement capabilities to conform to the pertaining needs and requirements:

  • Perfect odour retention
  • Extended periods of use
  • Quicker humidity absorption
  • Reduced dust development
  • Appearance and colour optimisation


All-natural raw materials

The USP model

Our calcium silicate hydrate products are composed almost exclusively of secondary raw materials. Five cubic metres of calcium silicate hydrate are produced from one cubic metre of raw material. We can therefore rightly claim to conform to the rules of sustainability. The ISO 14025 certified production processes of  XELLA Baustoffe GmbH ensure the following:

  • major reduction of CO2 emission
  • reduced energy consumption
  • integrated environmental management
  • awareness of sustainable trade practices by management,
    stakeholders and employees

The essential basic elements of our products

The essential basic elements of our products are sand, lime and water and these natural raw materials are available in almost unlimited quantities. They are obtained in environmentally compatible processes without affecting the ecological balance.



SILIKALZIT: your experienced Specialist for private labels

The importance of trademarks grows.

The market concentration of the retail business has prompted a strategic reorientation and an increased interest in alternative products. The retail trade has taken to increasingly replace their array of brands with private labels that can be produced with near the same quality by SILIKALZIT Marketing and also include the PREMIUM segment of the cat litter market. SILIKALZIT Marketing has been aware of this trend for quite some time and offers its costumers a new high-quality PREMIUM cat litter providing excellent product characteristics along with an attractive margin of profit.

We will be happy to work with you in developing your own trademarks or brands into successful me-too products, such as.

Our goal is to transform your ideas rapidly and reliably into the corresponding product. We would be happy to give you our support in the development of new products throughout the complete value added chain - from the formulation via packaging and up to the final product. Many of our customers have been profiting from our know-how for several years. All those of you, who are interested in a corporation, are most welcome.



Full Service – the road to success!

SILIKALZIT Marketing GmbH: Developer, producer und marketer

For more than 30 years, SILIKALZIT Marketing GmbH has supported commercial enterprises in marketing their brands. Because of our development, production and sales activities, we are regarded as a genuine alternative solution in the market. We produce individual products in the exact quantities and qualities required by you and by your customers. In addition to the manufacturing and delivery of cat litter, SILIKALZIT also offers everything it takes to launch a new product successfully, encompassing the complete added value chain: 

  • Development of new products
  • Advice on marketing strategie
  • Concepts for traders and discount stores
  • Private label concepts
  • Brand design / packaging
  • Production support encompassing the complete added value chain
  • Communication at the POS

SILIKALZIT is the owner of a range of attractive brands and registered trademarks. This gives our customers the opportunity of using proven concepts and strengthening their market position quickly and effectively. 
Looking for impetus? We look forward to talking to you.


Logistics – full area coverage, reliable, environment-conscious

The direction is right.

Our products are predominantly made out of local resources. Therefore we can avoid long routes of transport and negative impacts on the environment. Also we are proud to say that almost 100 percent of our products are made out of secondary resources and thereby we can save resources effectively.

Because we are aware of our responsibility towards the environment, we are making every effort to adapt our highly sophisticated logistic management system in order to reduce pollutant emission to the greatest extent possible. Our marketing and logistics departments have been working for a long time with high-performance companies who share our view of ecologic issues. Full-area coverage of our logistic system ensures ready availability and short response times.
We offer our customers tailored packaging, storage, and palletizing solutions, including on-demand as well as just-in-time options.

Please feel free to contact us.



Very close to SILIKALZIT

We would like to invite you to a short tour.

This slideshow will give you an impression of our production. So you can get to know us. 
It could take a few seconds, until the system is ready – please stay patient.

Thank you for your interest - Your SILIKALZIT Marketing GmbH

How can we help you?



Marketing GmbH

Donnersbergerstraße 4
D-80634 München
Telephone+49 (0)89 130156-0
Fax +49 (0)89 130156-13

Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.



Donnersbergerstraße 4
D-80634 München
Phone +49 (0)89 130156-0
Fax +49 (0)89 130156-13

Joachim Dietsche
Jörg Kochan

Registered in
HRB 81110
Ust.-IdNr. DE 811142346

Layout, concept and realisation: Atelier Huizinga
Picture credits: ©Fotolia, Matthias Ibeler, photographer 




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